Consumer and Customer understanding Belgium
Today, 87 % of a company’s value is dependent on intangible assets such as reputation. akkanto believes that measurement is one of the keys to understanding a company’s image. We can track your company’s reputation among a variety of stakeholders in order to develop, sharpen or challenge your communication strategy and plans. In Belgium, akkanto is the exclusive representative of The RepTrak Company, the world’s leading research and advisory firm on matters of reputation. Their scientifically proved methodology, the Reputation Model, establishes a direct link between reputation and business results.
akkanto is an independent communication consultancy that combines strategic advice with high quality, effective implementation. Based in Brussels, our services span a wide range of communication expertise, including reputation management, guidance with strategic planning, internal and external corporate communications, support in change management, financial communications, public affairs, marketing, crisis communications, media relations and training.