Michel Mersch jury president Belgian Marketing Awards
As is tradition, a “captain of industry” will also chair the jury of the Belgian Marketi...
What’s the deal with data?
There is more data than ever at the disposal of market researchers, but not all data is created equa...
Market Research Agencies recovered well from corona, but inflation calls a halt to growth
May 11th 2023. The Belgian market research agencies have continued to recover from the corona crisis...
Dutch course, Belgian student
What CUBE is in Belgium, is the Data & Insights Network in the Netherlands, a trade association ...
The BAM Student Congress: Sharpening the love for the profession
On March 9 another edition of the BAM Student Congress took place, in Bergen this time, and of cours...
CUBE in 2023: a shifting main focus, but also a lot of continuity
What are CUBE’s plans for 2023? Which initiatives and collaborations are in the pipeline? And ...
FROM CRISES TO OPPORTUNITIES
It seems like the world has been dragging on from crisis to crisis in recent years. How should compa...
IN SEARCH OF THE CLIENT’S HEART
In early November, the annual Belgian Marketing Awards were again presented (in three categories). W...
From tap water to detergent
In early November, the annual Belgian Marketing Awards were again presented at Deloitte (in three ca...
MAKE WAY, MASTER BREWER
In early November, the annual Belgian Marketing Awards were again presented (in three categories). W...
Wanted: a dose of professional happiness
Why are your employees happy in your company? What makes them want to come out of bed in the morning...
STARTING AT THE BEGINNING: THE MARKET RESEARCH TRAINING COURSE
In mid-November, CUBE organized a two-day “Market Research Training Course.” For whom is...
BETTER DATA FOR BETTER RESEARCH RESULTS
At the end of October, BAM organized another edition of its “Meaningful Marketing Talks”...
Alken-Maes, Brauzz and Lise Conix (Torfs) winners Belgian Marketing Awards
Brussels, November 9, 2022. Alken-Maes, Brauzz and Lise Conix are the winners in the three categorie...
BAM Marketing Book of the Month: “A good foundation for soon-to-be market researchers”
‘Dit is Marktonderzoek. Van mening naar feit.’ That is the ambitious title of the book by author...
9 finalists for third edition Belgian Marketing Awards
Brussels, October 6, 2022. The 9 finalists of the Belgian Marketing Awards, organized for the third ...
Overlijden Jan Callebaut dompelt marketingwereld in rouw
1 september 2022. De Belgische marketingcommunity reageert met verslagenheid op het overlijden van J...
“Market research is an investment in the future”
Just before the summer, CUBE unveiled its “Mood & Statistics Indicator Survey,” a po...
As a CUBE member you automatically enjoy the benefits of BAM
If you and your company are members of CUBE, then you will enjoy a whole range of benefits. But did ...
The market for market research agencies has increased by 14%, so the need for new talent is greater than ever
After a dip during the covid years, market research agencies were looking at growth again in 2021 an...
Four things marketeers should know when changing product packaging
What is the impact of the switch to cardboard packaging in retail and what choices should a business...
Insights are the foundation of Meaningful Marketing
CUBE and BAM have been working closely together for about two years, first at an operational level, ...
Improve the value perception of our industry
Hope you are all doing great! This will be my last word as President of Cube, but it is not a goodby...
“Market researchers should themselves buy NFT’s”
The Metaverse is here to stay. After the initial internet period with various search engines resulti...
A new president for CUBE: meet Tom De Ruyck
After two years of reduced activity, we are boosting our mission by installing a renewed board of di...
Four experts on the future of market research – 7 trends
The world is changing at a rapid pace and the way market research is conducted, is completely differ...
Brand Architect: a new measuring tool to quantify brand strength
The reasons why consumers today prefer one product or brand to another can no longer be compared wit...
Some end-of-year questions for Ludovic Depoortere
What is the current state of affairs with regard to consumer research after more than a year and a h...
DATA AND TECHNOLOGY: CATALYSTS FOR NEW CONSUMER INSIGHTS
The craft of consumer research is going through a huge wave of disruption. What challenges does it f...
CUBE Digest: missed anything these past months?
What is happening in market and consumer research today? As per usual, our LinkedIn-page provides yo...
“Market research market has become blurry-edged”
True to annual tradition, GreenBook has recently published its GRIT Report, a high-level, internatio...
Market research agencies sector saw a limited downturn of 11%
In 2020, the turnover realised by the Belgian market research agencies was more than 132 million eur...
Studenten hogeschool UCLL helpen bedrijven aan meer loyale klanten met data-driven marketing
To iLeuven – Bedrijven halen vandaag vaak niet genoeg uit data door het gebrek aan vaardigheden bi...
In-house researchers are increasingly committing to big data and syndicated research
To in-house researchers, the past year has been a time of switching gears fast and furiously. But th...
What is the research agencies’ rightful place in the ongoing search for consumer insights?
The way businesses are conducting market research and gathering customer insights has been seriously...
How did corona change the sector?
From data to insights: this evolution marked marketing research in the first 10 to 15 years of the p...
CUBE Digest: what’s hot & trendy?
What’s cooking in market- and consumer research? Our LinkedIn-page is sharing some important n...
CUBE wants to seize the momentum
Need for customer insights and consumer trend forecasting greater than ever February 12th 2021. Mark...
Youngsters & Research – Highlights of CUBE’s Deep Dive event
We all remember climate activist Greta Thunberg. She is living proof that youngsters have more impac...
How research and meaningful marketing go hand in hand
It was written in the stars that BAM and Cube would collaborate some day. The first webinar turned t...
CUBE to collaborate with BAM
You already know CUBE as an association that sets great store by cooperation. This is evident once a...
Haystack made the TOP 50 Most Innovative Companies List
Haystack made the TOP 50 Most Innovative Companies List Haystack Consulting is in this year’s G...
NIELSEN: BOTH BELGIAN & NETHERLANDS FMCG SALES REACH A COVID LOW
NIELSEN: BOTH BELGIAN & NETHERLANDS FMCG SALES REACH A COVID LOW Total FMCG sales in week 25 wer...
Store Support heet vanaf vandaag excap
Store Support heet vanaf vandaag excap Store Support heet vanaf nu excap. Het bedrijf is marktleider...