Consumer and Customer understanding Belgium


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About B²Sense

As a full-service market research company, b²sense is the reference agency for customer and market insights in business-to-business (B2B) and considered purchase environments.


We are an independent, Belgian-owned and management-owned company and provide relevant, usable insights, enabling businesses to understand their customers, markets and competitors in an ever-changing environment. We help our clients identify fact-driven and effective business solutions and opportunities, in all relevant aspects of marketing, sales, branding, innovation, customer experience, pricing, segmentation, …


At b²sense, we have a longstanding expertise across many sectors, like food business, building & construction, financial services, utilities, telecom, health & wellbeing, machinery & equipment, paper & packaging, technology & ICT, business hospitality, facility management, transport & logistics. Next to our home market of Belgium, our geographic reach includes qualitative and quantitative research projects in more than 50 countries. The b²sense central team of experienced research consultants is based at our dedicated International Coordination Office near Brussels. Over the years, we have built strong partnerships with the best qualitative and quantitative partners for our local, regional and global projects.


Our experienced in-house team of dedicated, multilingual interviewers and moderators can provide superior fieldwork support in Belgium, The Netherlands and France for local and international clients, with a specialised focus on business-to-business and considered purchase target audiences. To further strengthen and enhance our core local and international expertise in customer and market insights we have established an affiliated partnership with Minds&More (, experts in consulting to activate marketing and sales strategies, providing interim management services in marketing & sales, and implementing digital marketing.


As your trusted and experienced market research partner we rely on a thorough understanding of your research brief, sector and business context, high-quality research methodologies, reliable fieldwork and data collection, in-depth and effective analysis, and a clear, concise reporting. We know what we are doing, so we are also easing the market research journey and process for you along the different phases of the project. You can download one of our whitepapers at


We are eager and enthusiastic to understand your information needs, and are looking forward to working with you, to help you meet your business goals through research data, analytics, insights and more.

The b²sense team


More information

Nathalie Van Doorslaer
Managing Partner