After two years of reduced activity, we are boosting our mission by installing a renewed board of directors and a new president. The team headed by Tom De Ruyck (InSites Consulting) has established three main objectives: promoting ROI from insights, promoting the profession to attract...
The world is changing at a rapid pace and the way market research is conducted, is completely different from how it was just five or ten years ago. What are the trends for the next couple of years and where is the profession heading? We...
The reasons why consumers today prefer one product or brand to another can no longer be compared with those we detected, say, ten years ago. Henceforth, brand managers and marketeers intent on building a strong brand need to factor in some very different parameters. Traditional...