As is tradition, a "captain of industry" will also chair the jury of the Belgian Marketing Awards this year. This will be Michel Mersch, CEO of Nestlé Belgilux. In addition, the jury includes 12 marketing professionals from diverse backgrounds. Once again this year, ACC, BABM, BAM,...
There is more data than ever at the disposal of market researchers, but not all data is created equally. What is data quality and what does it consist of? Is AI a blessing or a curse regarding data quality? And what is the difference between...
May 11th 2023. The Belgian market research agencies have continued to recover from the corona crisis in 2022, according to the Industry Statistics & Mood Indicator from industry association CUBE. Still, not all the stars are aligned favorably. Revenue growth is flattening out again and...
What CUBE is in Belgium, is the Data & Insights Network in the Netherlands, a trade association for market research professionals in the broadest sense of the word. For some time now, the Dutch have been strengthening the ties with CUBE, including opening up their...
On March 9 another edition of the BAM Student Congress took place, in Bergen this time, and of course CUBE was also closely involved. Why does BAM organize a student congress every year? For whom is it intended? And what was there to experience? Timothy...
What are CUBE's plans for 2023? Which initiatives and collaborations are in the pipeline? And how will the sector actually evolve? No one better to address those questions than president Tom De Ruyck. "The emphasis shifts towards demonstrating the value of insights and foresights: in...
It seems like the world has been dragging on from crisis to crisis in recent years. How should companies deal with this? And what role do market research and consumer insights play in this? That was the subject of two interesting presentations at the recent...
In early November, the annual Belgian Marketing Awards were again presented (in three categories). Who were the winners? How do they approach their marketing strategy? And what place do consumer insights and data occupy in that strategy? Why not just ask them? Today: Lise Conix,...
In early November, the annual Belgian Marketing Awards were again presented at Deloitte (in three categories). Who were the winners? How do they approach their marketing strategy? And what place do consumer insights and data occupy in that strategy? Why not just ask them? Today:...
In early November, the annual Belgian Marketing Awards were again presented (in three categories). Who were the winners? How do they approach their marketing strategy? And what place do consumer insights and data occupy in that strategy? Why not just ask them? Today: Alken-Maes, Belgian...