In a couple of years, will there be any industries left where artificial intelligence (AI) does not play a role? The chances seem slim. In the market research sector AI is set to significantly disrupt workflows in the coming years, says Stefan Boom, SVP Corporate...
The research and insights sector rarely stands still, but today there’s a movement underway that has the potential to turn everything upside down. We’re talking, as you’ve undoubtedly guessed, about artificial intelligence. For CUBE Chairman Tom De Ruyck, it’s by far the most important trend...
Brussels, Nov. 6, 2024. Toerisme Oostende, Just Russel and Valérie Morfitis (Unilever) are the winners in the three categories of The Belgian Marketing Awards. The laureates of the fifth edition were announced during a festive evening on November 6 at Deloitte. Belgian Marketing Company of the...
As Global Media Director at Unilever, Valérie Morfitis has witnessed and shaped the transformation of marketing and media from the front row over the past decades. For those who know her keen view of the future of marketing, her nomination for the Marketing Leader(ship) of...
In less than five years, sustainable Belgian coffee roaster Ray & Jules succeeded in introducing a credible, fossil-free alternative in the international coffee industry. The strategy behind the brand proved crucial in winning over the big boys in the industry - and subsequently the Steering...
By linking scientific insights to technological innovation in a highly customer-oriented way, Just Russel made a breakthrough in the dog and cat food market in a short period of time. The innovative formula built on data and personalization resulted in rapid growth at home and...
AI-driven, life-saving healthcare technology disguised as a stylish lamp that detects, prevents and predicts falls: not a utopian scifi fantasy but the heartwarming reality thanks to scale-up Nobi. Behind the story of its smart lamp lies a well-thought-out marketing strategy, which did not escape the...
The CMO of one of the country's largest advertisers is by definition a leader, right? Yannick de Bièvre also combined that with the role of transformer for the past two years. Meet one of the three nominees for Marketing Leader(ship) of the Year. “Transformation & leadership....
A company with a completely transparent and highly ambitious sustainability mission can look all its stakeholders straight in the eye. Eneco, nominated for the Marketing Company of the Year Award, is such a company. And so the marketing team can go full steam ahead, through...
Will this year's award for Belgian Marketing Company of the Year go to 'het zeitje'? Toerisme Oostende is one of the three nominees with a remarkable case, for which the foundations were laid almost thirty years ago. We asked Peter Craeymeersch, General Manager of Tourism...