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About GFK

GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally.


We are revolutionizing real-time access to critical knowledge

In a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness.


We are independent and trusted

GfK is impartial, with no vested interest. It is testament to this integrity that our highest standards serve the world’s leading brands, and reset industry benchmarks.

Four key tenets drive our approach, and offer value to clients:

  1. Trust: Highest competence with data management and quality
  2. Signals from the noise: Actionable recommendations through analytics and technology
  3. Knowledge and expertise: Deep understanding of the market, psychology and consumer behavior
  4. Always on intelligence: Digital solutions that put data science at your fingertips


We deliver Growth from Knowledge
Data and science innovation since 1934

GfK has been a global leader in data and analytics, providing consumer and market insights for over 85 years. From our inception we have placed our clients’ and partners’ trust at the core of our values. We are a company that leads with innovation – our highly experienced engineers, consultants and data scientists have continuously pushed industry boundaries with new methodologies and measurement technologies, to help our clients succeed.


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