Consumer and Customer understanding Belgium
SynapsesQuali is a market research institute specialized in Qualitative approaches and Innovation support, conducting multi-country projects mainly in whole Europe and rest of the world.
We offer a full range of qualitative research services: from more classic quali methodologies to more disruptive approaches (co-creation, storytelling, online & mobile quali research, ethnographic research through social networks and other web platforms…), enriching the possibility to collect insightful data and supporting innovation in BtoC, BtoB and healthcare sectors.
Because society and human beings are permanently changing, we try to adapt qualitative research with current ways of living, interacting, communicating, entertaining…
Our aim is to share our passion and providing permanent inspiration to imagine the future of your brands.