On November 13 you’ll discover everything about the mood of the sector. In this yearly webinar you’ll find out more on the evolutions of market research as well as a mood comparison with the last couple of years.

Afterwards, there will be a Q&A with Esomars’ Xabier Palacio, to compare their views on European level. Analysis is only the first step. Without interpretation, communication, and guidance, even the best data risks being ignored. This session looks at how the research industry can strengthen its role in decision-making, especially in an era dominated by tools and automation.

Xabier Palacio leads ESOMAR’s Departments of Professional Standards, Public Affairs and its Intelligence Unit. His departments provide information on the insights industry, ensure its responsible and ethical performance through the ICC/ESOMAR International Code of Conduct and associated disciplinary process, and maintains fruitful dialogue on the value of insights with regulators and other stakeholders to protect its interests. He holds two MSc in International Economics as well as in Marketing from the Erasmus University of Rotterdam in the Netherlands where he has been living for a number of years.

Want to sharpen your stategic plans for 2026? Don’t miss this opportunity to inspire and exchange with your peers.

Practical information:

Date: 13th of November 2025

Time:  12:00 – 13:00

Location: Online via Teams