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02 Oct Webinar: how’s your mood?

Posted at 13:29h in Events by Sarah Vyverman

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_empty_space height="10px"][vc_column_text]On November 13 you’ll discover everything about the mood of the sector. In this yearly webinar you’ll find out more on the evolutions of market research as well as a mood comparison with the last couple...

09 May Belgian Marketing Awards – Ceremony 2025

Posted at 09:50h in Events by Sarah Vyverman

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_single_image image="4239" img_size="medium" alignment="center" qode_css_animation=""][vc_empty_space height="10px"][vc_column_text]Game changers help drive positive changes in society. The Belgian Marketing Awards identify and celebrate outstanding game changing innovations by companies and individuals. We reward successful, meaningful, customer centric transformations and innovations, delivered...

04 Feb ROLE OF AI: SYNTHETIC DATA FOR HUMAN INSIGHTS

Posted at 16:39h in Consumer Understanding, News by Sarah Vyverman

In a couple of years, will there be any industries left where artificial intelligence (AI) does not play a role? The chances seem slim. In the market research sector AI is set to significantly disrupt workflows in the coming years, says Stefan Boom, SVP Corporate...

03 Feb “AI IS THE ENGINE OF THE BIGGEST CHANGE EVER IN OUR SECTOR”

Posted at 10:45h in Consumer Understanding, News by Sarah Vyverman

The research and insights sector rarely stands still, but today there’s a movement underway that has the potential to turn everything upside down. We’re talking, as you’ve undoubtedly guessed, about artificial intelligence. For CUBE Chairman Tom De Ruyck, it’s by far the most important trend...

06 Nov Toerisme Oostende, Just Russel en Valérie Morfitis (Unilever) winnaars Belgian Marketing Awards

Posted at 10:00h in Consumer Understanding, News by Sarah Vyverman

Brussels, Nov. 6, 2024. Toerisme Oostende, Just Russel and Valérie Morfitis (Unilever) are the winners in the three categories of The Belgian Marketing Awards. The laureates of the fifth edition were announced during a festive evening on November 6 at Deloitte. Belgian Marketing Company of the...

05 Nov Belgian Marketing Awards – Marketing Leader(ship) of the Year: Valérie Morfitis

Posted at 17:12h in Consumer Understanding, News by Sarah Vyverman

As Global Media Director at Unilever, Valérie Morfitis has witnessed and shaped the transformation of marketing and media from the front row over the past decades. For those who know her keen view of the future of marketing, her nomination for the Marketing Leader(ship) of...

29 Oct Belgian Marketing Awards – Young Marketing Company of the Year: Ray & Jules

Posted at 15:25h in Consumer Understanding, News by Sarah Vyverman

In less than five years, sustainable Belgian coffee roaster Ray & Jules succeeded in introducing a credible, fossil-free alternative in the international coffee industry. The strategy behind the brand proved crucial in winning over the big boys in the industry - and subsequently the Steering...

29 Oct Belgian Marketing Awards – Young Marketing Company of the Year: Just Russel

Posted at 15:15h in Consumer Understanding, News by Sarah Vyverman

By linking scientific insights to technological innovation in a highly customer-oriented way, Just Russel made a breakthrough in the dog and cat food market in a short period of time. The innovative formula built on data and personalization resulted in rapid growth at home and...

29 Oct Belgian Marketing Awards Young Marketing Company of the Year: Nobi

Posted at 15:14h in Consumer Understanding, News by Sarah Vyverman

AI-driven, life-saving healthcare technology disguised as a stylish lamp that detects, prevents and predicts falls: not a utopian scifi fantasy but the heartwarming reality thanks to scale-up Nobi. Behind the story of its smart lamp lies a well-thought-out marketing strategy, which did not escape the...

22 Oct Belgian Marketing Awards – Marketing Leader(ship) of the Year: Yannick de Bièvre

Posted at 17:01h in Consumer Understanding, News by Sarah Vyverman

The CMO of one of the country's largest advertisers is by definition a leader, right? Yannick de Bièvre also combined that with the role of transformer for the past two years. Meet one of the three nominees for Marketing Leader(ship) of the Year. “Transformation & leadership....

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