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01 Mar BAM Marketing Congress

Posted at 10:59h in Events by Sarah Vyverman

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_single_image image="3868" img_size="full" qode_css_animation=""][vc_empty_space height="10px"][vc_column_text] Explore what's new in Marketing & Research at the BAM Marketing Congress! As you all know now, we will all be able to meet, learn and network throughout a two-days event for +1500 in-person...

13 Dec Some end-of-year questions for Ludovic Depoortere

Posted at 13:37h in Consumer Understanding by Sarah Vyverman

What is the current state of affairs with regard to consumer research after more than a year and a half of corona? And what may we expect for 2022? By way of a New Year's Eve treat, we presented CUBE president Ludovic Depoortere with some...

15 Nov DATA AND TECHNOLOGY: CATALYSTS FOR NEW CONSUMER INSIGHTS

Posted at 13:58h in Consumer Understanding by Sarah Vyverman

The craft of consumer research is going through a huge wave of disruption. What challenges does it face? What is the role of technology now? And what new insights can we bring to the surface today? At CUBE's latest Deep Dive, six specialists came to...

28 Sep CUBE Digest: missed anything these past months?

Posted at 10:31h in Consumer Understanding by Sarah Vyverman

What is happening in market and consumer research today? As per usual, our LinkedIn-page provides you with weekly updates of what's cooking in our sector, but you may have missed out on some of these news bites while enjoying some well-earned summer days off...

28 Sep “Market research market has become blurry-edged”

Posted at 09:54h in Consumer Understanding by Sarah Vyverman

True to annual tradition, GreenBook has recently published its GRIT Report, a high-level, internationally scoped overview of market research, agencies and trends. We asked a couple of CUBE-members to read this document and share their findings with us. Four CUBE-members and market research experts responded to...

28 Sep Market research agencies sector saw a limited downturn of 11%

Posted at 09:52h in Consumer Understanding by Sarah Vyverman

In 2020, the turnover realised by the Belgian market research agencies was more than 132 million euro. That's 11,3% less than the year before, according to the first edition of CUBE's Industry Statistics Survey. In May of this year, CUBE investigated how big the market...

25 Jun Studenten hogeschool UCLL helpen bedrijven aan meer loyale klanten met data-driven marketing

Posted at 09:49h in Consumer Understanding by Sarah Vyverman

To iLeuven – Bedrijven halen vandaag vaak niet genoeg uit data door het gebrek aan vaardigheden bij hun werknemers. De 22 studenten met specialisatie data-driven marketing die deze maand afstuderen aan hogeschool UCLL, zullen dit probleem alvast niet ervaren. Zij zullen hun toekomstige werkgever na doelgerichte...

08 Jun In-house researchers are increasingly committing to big data and syndicated research

Posted at 10:20h in Consumer Understanding by Sarah Vyverman

To in-house researchers, the past year has been a time of switching gears fast and furiously. But they also got lots of help. From digital tools and syndicated research, for instance. Covid 19 has been ravaging our planet for about a year and a half now....

08 Jun What is the research agencies’ rightful place in the ongoing search for consumer insights?

Posted at 10:07h in Consumer Understanding by Sarah Vyverman

The way businesses are conducting market research and gathering customer insights has been seriously disrupted by the COVID-19 situation. How are research agencies supposed to deal with the currently prevailing DIY-mentality? And how are businesses managing the notion of ‘customer centricity’? Wim Hamaekers, Nicole Huyghe...

12 Mar How did corona change the sector?

Posted at 14:03h in Consumer Understanding by Sarah Vyverman

From data to insights: this evolution marked marketing research in the first 10 to 15 years of the present millennium. Now the time has come for the next steps, which the sector will take sooner than expected. Thanks to corona. “At the end of January 2020...

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