In early November, the annual Belgian Marketing Awards were again presented (in three categories). Who were the winners? How do they approach their marketing strategy? And what place do consumer insights and data occupy in that strategy? Why not just ask them? Today: Alken-Maes, Belgian...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="3/4"][vc_column_text]You are responsible for online European Retail surveys, online European Retail Market Research projects and CRM data collection and optimization. Playing with figures, data and trends for projects like the ranking TOP 500 EU is your daily activity....

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="3/4"][vc_column_text]Who you are As a person you: - Are motivated by increasing customer value and thinking consumer and customer first and eager to understand what it takes to build brand desire - Are driven by people, the IKEA business and...