In early November, the annual Belgian Marketing Awards were again presented at Deloitte (in three categories). Who were the winners? How do they approach their marketing strategy? And what place do consumer insights and data occupy in that strategy? Why not just ask them? Today:...
In early November, the annual Belgian Marketing Awards were again presented (in three categories). Who were the winners? How do they approach their marketing strategy? And what place do consumer insights and data occupy in that strategy? Why not just ask them? Today: Alken-Maes, Belgian...
Why are your employees happy in your company? What makes them want to come out of bed in the morning? And why is that important? Elke Haemelynck of Happy Humans advises companies and entrepreneurs on how to make and keep their employees happy. "A job...
In mid-November, CUBE organized a two-day "Market Research Training Course." For whom is this training intended? And what do the participants learn? Who better to ask than the two lecturers: Herwig Willemse, Senior Consultant Qualitative Research and freelance Market Research Consultant Pascal Mignolet. With the...
At the end of October, BAM organized another edition of its "Meaningful Marketing Talks" at the Kruitfabriek in Vilvoorde, this time on privacy and ethics. One of the noted speakers there was Géraldine Proust of ESOMAR. She talked about the importance of using unbiased and...
Brussels, November 9, 2022. Alken-Maes, Brauzz and Lise Conix are the winners in the three categories of the Belgian Marketing Awards. The presentation of the third edition took place during a festive evening on November 9 at Deloitte. Brewery Alken-Maes was awarded Belgian Marketing Company of...
‘Dit is Marktonderzoek. Van mening naar feit.’ That is the ambitious title of the book by authors Frederik Picard, Marc De Laet and Pol Toye. It is also the successor to ‘Marktonderzoek in rechte lijn’published in 2014. Tom De Ruyck, Managing Partner at InSites Consulting...
Brussels, October 6, 2022. The 9 finalists of the Belgian Marketing Awards, organized for the third time, have been announced. They have one chance in three to be awarded Wednesday, November 9, 2022, as The Belgian Marketing Company of the Year, The Young Belgian Marketing...
1 september 2022. De Belgische marketingcommunity reageert met verslagenheid op het overlijden van Jan Callebaut. De marktonderzoeker en oprichter van bedrijven als Censydiam, WHY5Research en Callebaut Collective overleed gisteren op 66-jarige leeftijd. “Hij zei niet wat hij dacht, hij zei wat onderzoek aantoonde.” Het overlijden van...
Just before the summer, CUBE unveiled its "Mood & Statistics Indicator Survey," a poll of how market research companies in Belgium see their future. CUBE President Tom De Ruyck discusses the results and explains how "his" organization wants to help the industry to be ready...