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28 Sep Market research agencies sector saw a limited downturn of 11%

Posted at 09:52h in Consumer Understanding by Sarah Vyverman

In 2020, the turnover realised by the Belgian market research agencies was more than 132 million euro. That's 11,3% less than the year before, according to the first edition of CUBE's Industry Statistics Survey. In May of this year, CUBE investigated how big the market...

25 Jun Studenten hogeschool UCLL helpen bedrijven aan meer loyale klanten met data-driven marketing

Posted at 09:49h in Consumer Understanding by Sarah Vyverman

To iLeuven – Bedrijven halen vandaag vaak niet genoeg uit data door het gebrek aan vaardigheden bij hun werknemers. De 22 studenten met specialisatie data-driven marketing die deze maand afstuderen aan hogeschool UCLL, zullen dit probleem alvast niet ervaren. Zij zullen hun toekomstige werkgever na doelgerichte...

08 Jun In-house researchers are increasingly committing to big data and syndicated research

Posted at 10:20h in Consumer Understanding by Sarah Vyverman

To in-house researchers, the past year has been a time of switching gears fast and furiously. But they also got lots of help. From digital tools and syndicated research, for instance. Covid 19 has been ravaging our planet for about a year and a half now....

08 Jun What is the research agencies’ rightful place in the ongoing search for consumer insights?

Posted at 10:07h in Consumer Understanding by Sarah Vyverman

The way businesses are conducting market research and gathering customer insights has been seriously disrupted by the COVID-19 situation. How are research agencies supposed to deal with the currently prevailing DIY-mentality? And how are businesses managing the notion of ‘customer centricity’? Wim Hamaekers, Nicole Huyghe...

12 Mar How did corona change the sector?

Posted at 14:03h in Consumer Understanding by Sarah Vyverman

From data to insights: this evolution marked marketing research in the first 10 to 15 years of the present millennium. Now the time has come for the next steps, which the sector will take sooner than expected. Thanks to corona. “At the end of January 2020...

10 Mar CUBE Digest: what’s hot & trendy?

Posted at 11:11h in Consumer Understanding by Sarah Vyverman

What's cooking in market- and consumer research? Our LinkedIn-page is sharing some important news with you. A recap of the first two months of the year. Is neuroscience the end-all and be-all? These days, increasingly, neuroscience is the go-to discipline to figure out the workings of consumers'...

12 Feb CUBE wants to seize the momentum

Posted at 09:01h in Consumer Understanding by Sarah Vyverman

Need for customer insights and consumer trend forecasting greater than ever February 12th 2021. Market research agencies have held up relatively well in the turbulent year that was 2020. Trade association CUBE seizes the opportunity to hit the accelerator in 2021. Its range of services on...

25 Jan Youngsters & Research – Highlights of CUBE’s Deep Dive event

Posted at 15:07h in Consumer Understanding by Sarah Vyverman

We all remember climate activist Greta Thunberg. She is living proof that youngsters have more impact and let their voice be heard more than ever before. CUBE organized a webinar to take a deep dive into the world of youngsters. During this event we got...

14 Oct How research and meaningful marketing go hand in hand

Posted at 15:09h in Consumer Understanding by Sarah Vyverman

It was written in the stars that BAM and Cube would collaborate some day. The first webinar turned this match made in heaven into reality. And it taught us a lot. About artisan bakers and about customer centricity, for a start. “One way or another the...

10 Sep CUBE to collaborate with BAM

Posted at 08:26h in Consumer Understanding by Sarah Vyverman

You already know CUBE as an association that sets great store by cooperation. This is evident once again today, as we are pleased to announce our intention to cooperate closely with BAM, the Belgian Association of Marketing. Both associations will together manage the governance of...

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