25 Jun Jury Belgian Marketing Awards announced
The jury that will elect this year’s Belgian Marketing Awards is known. It has 13 members and is headed by Koen Verwee, CEO of Mediahuis and a man with a rich marketing past.
As usual, ACC, BABM, BAM, BMMA, CUBE, UBA and UMA will be searching during the summer and in the fall for the Belgian Marketing Company of the Year, The Young Belgian Marketing Company of the Year and The Marketing Leader(ship) of the Year, the three winners of the Belgian Marketing Awards.
The choice of winners is in the hands of a 13-member jury that includes agency executives, advertisers and academics. As previously announced, it will be headed by Koen Verwee, CEO of publisher Mediahuis Belgium.
Besides Verwee, the jury mainly includes advertisers, more specifically Kris Michiels (Nationale Loterij / Loterie Nationale), Griet Demasure (Unilever), Mira de Maeyer (Perrigo) and last year’s winners: Melanie Decelle (Spadel), José Fernandez (D’ieteren) and Karl Lechat (Lucien). Agencies are represented by Thierry Brynaert (Wavemaker) and Evert Vermeire (62Miles&mortierbrigade), while Anne-Françoise Piette is also a freelancer on the jury. Expert from the research firms is Ludovic Depoortere (Haystack Consulting). Finally, academic input comes from Alain Decrop (Unamur) and Maggie Geuens (Ugent).
Applications until the end of June
As a reminder, ACC, BABM, BAM, BMMA, CUBE, UBA and UMA are organizing the Belgian Marketing Awards for the fifth time. The awards recognize brands and marketers who are nurturing and driving the customer centric transformation of companies from marketing, and reorienting marketing practice towards meaningful marketing. They count three categories: The Belgian Marketing Company of the Year, The Young Belgian Marketing Company of the Year and The Marketing Leader(ship) of the Year.
Candidates for this initiative, which has the support of Deloitte, can still apply through June 30 via the website www.belgianmarketingawards.be. Candidates will then be invited to submit a dossier by Sept. 11. A Selection Committee (the Steering Committee supplemented by some marketing professionals including last year’s nominees) will then choose the 9 nominees (3 per category). Based on these, supplemented by an oral presentation, the jury determines the winners. These will be announced on November 6.
The Belgian Marketing Awards are made possible thanks to our partner Deloitte.