Brussels, November 9, 2022. Alken-Maes, Brauzz and Lise Conix are the winners in the three categories of the Belgian Marketing Awards. The presentation of the third edition took place during a festive evening on November 9 at Deloitte. Brewery Alken-Maes was awarded Belgian Marketing Company of...
‘Dit is Marktonderzoek. Van mening naar feit.’ That is the ambitious title of the book by authors Frederik Picard, Marc De Laet and Pol Toye. It is also the successor to ‘Marktonderzoek in rechte lijn’published in 2014. Tom De Ruyck, Managing Partner at InSites Consulting...
Brussels, October 6, 2022. The 9 finalists of the Belgian Marketing Awards, organized for the third time, have been announced. They have one chance in three to be awarded Wednesday, November 9, 2022, as The Belgian Marketing Company of the Year, The Young Belgian Marketing...
1 september 2022. De Belgische marketingcommunity reageert met verslagenheid op het overlijden van Jan Callebaut. De marktonderzoeker en oprichter van bedrijven als Censydiam, WHY5Research en Callebaut Collective overleed gisteren op 66-jarige leeftijd. “Hij zei niet wat hij dacht, hij zei wat onderzoek aantoonde.” Het overlijden van...
Just before the summer, CUBE unveiled its "Mood & Statistics Indicator Survey," a poll of how market research companies in Belgium see their future. CUBE President Tom De Ruyck discusses the results and explains how "his" organization wants to help the industry to be ready...
If you and your company are members of CUBE, then you will enjoy a whole range of benefits. But did you know that your membership with CUBE also gives you access to the benefits of BAM? By taking out a membership with CUBE, you become...
After a dip during the covid years, market research agencies were looking at growth again in 2021 and they are now looking forward to a brighter future. This is evident from the latest edition of the Mood & Statistics Indicator Survey, a study by the...
What is the impact of the switch to cardboard packaging in retail and what choices should a business make to be able to guide and assist customers in their choice of product? With - among others - these questions in mind, Niko – a European...
CUBE and BAM have been working closely together for about two years, first at an operational level, but increasingly on strategic elements. Time for an interim review with Koen Van Impe (&KOO), president of BAM, and Tom De Ruyck (InSites Consulting), brand new president of...
Hope you are all doing great! This will be my last word as President of Cube, but it is not a goodbye to you all, as I am happy to support the next chapter under the lead of incoming President Tom De Ruyck and a...