In 14 years, Albert Heijn has become more than a challenger in Flanders. Its marketing and communications approach is also in between for something. We sat down with Els Lagrou, Marketing and Communications Director at one of the three nominees for Marketing Company of the...
One of the three candidates for the Marketing Leader(ship) of the Year Award goes by the name of Nicolas Lambert, ex-CEO of Fairtrade Belgium and author of “Le marketing peut-il sauver le monde. That he considers his nomination a good thing above all because it...
June 27th 2024. As is its annual custom, CUBE polled its members' expectations for this year and the next. The conclusion? The market research firms expect a stable 2024, but are optimistic in the medium term. Although naivety does lurk around the corner. Belgian market research firms expect the...
The jury that will elect this year's Belgian Marketing Awards is known. It has 13 members and is headed by Koen Verwee, CEO of Mediahuis and a man with a rich marketing past. As usual, ACC, BABM, BAM, BMMA, CUBE, UBA and UMA will be searching...
Giving marketers the most up-to-date insights into their domain. That was the aim of the first part of the BAM Member Day, which focused on gathering knowledge. CUBE helped shape this session, which was hotly anticipated. It was an unusual setting, that of the first BAM Member Day,...
Koen Verwee is this year's chairman of the jury for the Belgian Marketing Awards. Together with a 12-member jury, the CEO of Mediahuis Belgium will elect the Belgian Marketing Company of the Year, The Young Belgian Marketing Company of the Year and The Marketing Leader(ship)...
At the BAM Student Congress in March, organised in the welcoming cinema rooms of Kinepolis Ghent, Boobook specialists Milena Casey and Michaël Follens gave an inspiring presentation on the transformative impact of consumer insights. Afterwards, they joined us to discuss their keynote, the importance of...
On November 23 CUBE and ESOMAR have Supercharged the Belgian Insights community with an event which both gave new insights and an opportunity to network. What was there to expect? A wide range of keynote speakers with interesting stories and cases. Eva Vandenberge (boobook and...
On the 3th of October, CUBE was represented at Vlerick Business School to introduce young marketers to the world of market research. For half a day, students at Vlerick Business School were presented with interesting lectures and inspiring cases to show that there is much...
Spadel, Lucien and José Fernandez (D'Ieteren) are the winners in the three categories of The Belgian Marketing Awards. The laureates of the fourth edition were announced during a festive evening on Nov. 8 at Deloitte. Spadel, producer of natural mineral waters, became the fourth company ever...