What is the impact of the switch to cardboard packaging in retail and what choices should a business make to be able to guide and assist customers in their choice of product? With - among others - these questions in mind, Niko – a European...
CUBE and BAM have been working closely together for about two years, first at an operational level, but increasingly on strategic elements. Time for an interim review with Koen Van Impe (&KOO), president of BAM, and Tom De Ruyck (InSites Consulting), brand new president of...
Hope you are all doing great! This will be my last word as President of Cube, but it is not a goodbye to you all, as I am happy to support the next chapter under the lead of incoming President Tom De Ruyck and a...
The Metaverse is here to stay. After the initial internet period with various search engines resulting in a near-monopoly for Google, and the subsequent wave of community platforms and social media, Dado Van Peteghem says we are now about to embark on a third internet...
After two years of reduced activity, we are boosting our mission by installing a renewed board of directors and a new president. The team headed by Tom De Ruyck (InSites Consulting) has established three main objectives: promoting ROI from insights, promoting the profession to attract...
The world is changing at a rapid pace and the way market research is conducted, is completely different from how it was just five or ten years ago. What are the trends for the next couple of years and where is the profession heading? We...
The reasons why consumers today prefer one product or brand to another can no longer be compared with those we detected, say, ten years ago. Henceforth, brand managers and marketeers intent on building a strong brand need to factor in some very different parameters. Traditional...