What CUBE is in Belgium, is the Data & Insights Network in the Netherlands, a trade association for market research professionals in the broadest sense of the word. For some time now, the Dutch have been strengthening the ties with CUBE, including opening up their...
On March 9 another edition of the BAM Student Congress took place, in Bergen this time, and of course CUBE was also closely involved. Why does BAM organize a student congress every year? For whom is it intended? And what was there to experience? Timothy...
What are CUBE's plans for 2023? Which initiatives and collaborations are in the pipeline? And how will the sector actually evolve? No one better to address those questions than president Tom De Ruyck. "The emphasis shifts towards demonstrating the value of insights and foresights: in...
It seems like the world has been dragging on from crisis to crisis in recent years. How should companies deal with this? And what role do market research and consumer insights play in this? That was the subject of two interesting presentations at the recent...
In early November, the annual Belgian Marketing Awards were again presented (in three categories). Who were the winners? How do they approach their marketing strategy? And what place do consumer insights and data occupy in that strategy? Why not just ask them? Today: Lise Conix,...
In early November, the annual Belgian Marketing Awards were again presented at Deloitte (in three categories). Who were the winners? How do they approach their marketing strategy? And what place do consumer insights and data occupy in that strategy? Why not just ask them? Today:...
In early November, the annual Belgian Marketing Awards were again presented (in three categories). Who were the winners? How do they approach their marketing strategy? And what place do consumer insights and data occupy in that strategy? Why not just ask them? Today: Alken-Maes, Belgian...
Why are your employees happy in your company? What makes them want to come out of bed in the morning? And why is that important? Elke Haemelynck of Happy Humans advises companies and entrepreneurs on how to make and keep their employees happy. "A job...
In mid-November, CUBE organized a two-day "Market Research Training Course." For whom is this training intended? And what do the participants learn? Who better to ask than the two lecturers: Herwig Willemse, Senior Consultant Qualitative Research and freelance Market Research Consultant Pascal Mignolet. With the...
At the end of October, BAM organized another edition of its "Meaningful Marketing Talks" at the Kruitfabriek in Vilvoorde, this time on privacy and ethics. One of the noted speakers there was Géraldine Proust of ESOMAR. She talked about the importance of using unbiased and...