26 Oct BAM Marketing Book of the Month: “A good foundation for soon-to-be market researchers”
‘Dit is Marktonderzoek. Van mening naar feit.’ That is the ambitious title of the book by authors Frederik Picard, Marc De Laet and Pol Toye. It is also the successor to ‘Marktonderzoek in rechte lijn’published in 2014. Tom De Ruyck, Managing Partner at InSites Consulting...